Placement Inventory
We map the media plan into a production list of dimensions, formats, messages and versions before builds begin.
Campaign production
One Campaign, Every Required Placement
A display campaign has more moving parts than one animated unit. Creative needs to work across dimensions, messages, publishers and delivery requirements. X5 Studios helps agency creative and media teams translate approved concepts into a consistent set of HTML5 display ads, with a clear inventory and practical handoff for trafficking.
Animated HTML5 Units
Campaign motion and calls to action are adapted to each placement while keeping the approved creative recognizable.
Message Variants
Audience, offer, language or landing-page versions can be organized into a clear campaign set.
Publisher Requirements
We work from the supplied ad-server or publisher specifications, including dimensions, file weight and click setup.
Campaign QA
Each version is checked for copy, timing, links, dimensions, rendering, backup assets and correct naming.
Delivery Handoff
Organized HTML5 ZIPs and supporting assets make review and trafficking easier for the teams taking the campaign live.
Campaign workflow
From Media Plan to Delivery Set
01
Scope
Share the media plan, approved creative, placement list, variants, specifications and launch date.
02
Map
We confirm the production matrix so every size and message has an owner and delivery format.
03
Produce
We build the approved animation system and adapt it to the campaign inventory.
04
Check
Units are reviewed against the creative, version list and supplied platform requirements.
05
Handoff
Files are packaged and named for a straightforward agency and trafficking review.
Display delivery
Built for the Destination
Every delivery environment has its own rules. Provide the destination and current specifications in the brief, and we will build and check the campaign against those requirements. If you need a single HTML5 banner built from approved artwork, see our HTML5 banner production service.
Campaign Manager 360DV360CeltraGoogle AdsIAB Standard SizesDirect Publisher SpecsBackup JPG/GIFclickTag Setup
Frequently asked questions
Display Campaign Questions
What does an HTML5 display ad production brief need?
Send approved creative, the media plan, placement dimensions, copy and message variants, landing URLs, platform or publisher specifications, and the delivery date. We can help turn that information into a production list.
Can one campaign include different placements and messages?
Yes. We can produce placement sizes, audience or message variants, and backup assets from an approved campaign system. Each version is checked against its brief.
How are display ad files delivered?
Delivery can include organized HTML5 ZIPs, backup images, version naming, click setup and QA notes, based on the supplied platform and publisher requirements.
Can your team work with our agency's creative and media teams?
Yes. X5 Studios can take approved creative from your design team and the placement requirements from your media team, then coordinate the production handoff with your project lead.
Start a project
Planning a Display Campaign?
Send the placement list, approved creative, message variants, destination requirements and launch date. We will scope the production work with your team.
Send Your Campaign Brief